Experience & Qualifications

The Crowley Company                                 Jun. – Aug. 2024; Nov. 2024 – Mar. 2025

Marketing Internship

• Created content calendars for all brand socials balancing attention to bring brand equality to all three divisions of the company including products, services, and support

• Utilized Asana project management software to integrate calendars, organized platform elements for group user efficiency

• Responsible for posting of all brand social content on Facebook, Instagram, LinkedIn, and X, maximized posting through use of Hootsuite

• Implemented marketing strategies through adaptation of content to fit varied audiences

• Monitored and audited data analytics allowing for selective use of most engaged outlets

• Tailored content, generated multiple versions of graphics for variety and sizing

• Short and long form video production start to finish, rotoscoping, and editing

• Create and incorporated Instagram Reels and Facebook short form videos strategically

• Edited videos to small previews giving viewers takeaways in a condensed time window

• Organization of files, migrated handouts from MS Word to Adobe Illustrator

• Learned trade show process from securing a booth and packing materials to advertising presence to attendees and post-show email follow-up

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Frederick Rescue Mission.                                                                   Jan. – Jun. 2024

Marketing and Communications Internship

• Created marketing materials, flyers, signage, handouts, posters, raffle sheets and event programs for largest annual banquet and fundraising events

• Videoed and produced still photo content during events, utilized media to create

immediate posts and livestreaming, organized content them for future use

• Wrote a newsletter article and learned about storytelling processes to reach donors

• Contributed new ideas including donor recognition and sponsor outreach activities

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Hood College                                               Social Media Marketing Course Project

Spring 2024

• Marketing consultant in coursework for a local nonprofit, worked to increase donor participation through social media platforms

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Susquehanna University                                                     Marketing Course Project

Spring 2023

• Marketing consultant in coursework for a local winery, worked to increase brand

accessibility in their storefront as well as attracting more consumers

• Developed recommendations for social media posts targeting local and regional buyers